Introducing Keep Going: Real Talk on Agency Growth, Life Hits, and the Messy Middle
Keep Going is a podcast for agency founders and growth-stage leaders who are past the “cute little side hustle” moment and firmly in the “this is a real company" phase.
If you run an agency or service-based business, you already know this: growth is not a straight line.
One quarter you’re slammed and thinking about headcount. The next, a couple of big clients pause, the pipeline looks thin, and suddenly every decision feels loaded. One tab shows your P&L, another shows your CRM, and somewhere in the middle you’re asking, “What am I missing?”
And that’s just the business side.
Because meanwhile, real life is still happening: aging parents, kids who need more from you, health scares, marriages stretching thin under the weight of “just one more busy season,” grief that doesn’t care about your Q4 targets. None of that shows up on your dashboard, but it absolutely shows up in how you lead.
That tension, between ambition, uncertainty, and the rest of your actual life, is exactly why Keep Going exists.
It’s not a highlight reel. It’s the conversation that usually happens after the case study, when the cameras are off and people talk about what really happened in the business and beyond.
This show is for the leaders who have thought about walking away, in business or in life, but haven’t because something in them knows the story isn’t finished yet.
Why Keep Going Exists
Behind every “we scaled to X in Y months” story, there’s a mess you don’t see: cash crunches, hiring mistakes, broken delivery, near-burnout, and the quiet question, “Is this worth it?”
There are also the hits that have nothing to do with revenue: a partner’s job loss, a death in the family, a season where your own mental health is the real work.
Those are the moments that rarely make it to LinkedIn, but they’re where the real leadership happens.
Keep Going was built around four core ideas you already know from FinStrat CFO:
Clarity – No jargon, no smoke. What’s really happening in the business and in the life of the person running it.
Confidence – Using your numbers to make decisions you can stand behind, even when the rest of your world is shaking.
Partnership – The reality that nobody does this alone; every strong founder has people in their corner, professionally and personally.
Strategic action – Less “rah-rah,” more “Here’s what to do next,” even when things are hard and your capacity is not infinite.
The goal isn’t to make you feel inspired for 20 minutes. The goal is to make you feel less alone and a lot more equipped.
What You’ll Hear
Each episode of Keep Going is built for agency founders, creatives, consultants, and operators who are in the thick of it, in business and in life.
You can expect:
Real founder stories
Candid conversations with leaders about the wins and the gut punches (client losses, restructures, pivots, co-founder tension), plus the hits outside the office (family crises, health scares, personal loss) and what it took to keep showing up.Strategic breakdowns, not platitudes
How they made the calls that mattered: when to hire, when to cut, when to walk away from misaligned revenue, and how they made those choices while juggling real-life constraints, not fantasy-land bandwidth.
If you’ve ever listened to a business podcast and thought, “Cool story, but that’s not my reality,” this is meant to feel different.
Your Next Step
If any of this sounds uncomfortably familiar, it’s probably for you.
👉 Listen to the Keep Going trailer and first episode here.
👉 Subscribe now!
And if you know another leader who’s in the messy middle, in business, in life, or both, send it their way. Nobody should have to carry all this alone.
Just keep going!